1. To Optimize Sales Price

Properly pricing your home is perhaps the most crucial factor in making a sale. Although you and your agent set the price, buyers determine the value. They’ll compare your home and your asking price to similar homes on the market. If your price doesn’t stack up, they may reject it and move on to the next listing.  And the longer your property sits on the market, the less marketable it becomes because buyers begin to wonder if something is wrong with it. Pricing your home too high may increase the time your home spends on the market.

That’s why you first step in determining the right price for your home is to have a CENTURY 21 experienced real estate agent prepare a Comparative Market Analysis (CMA) report for your home. The report provides details on recent sales of homes similar to yours, as well as the asking price of homes currently on the market. Your agent will then balance that information with other factors such as location, condition of your home, special interior or landscaping.

2. To Get Your Home Ready To Show

The way you present your property to prospective buyers can make all the difference between success and failure. Buyers tend to judge by cost and “move-in” quality - the less they have to do to move in, the better and the more they be willing to pay. A CENTURY 21 real estate professional can help you see your home through a buyer’s eyes and suggest simple repairs and improvements to maximize space and attract as many buyers as possible.

3. To Maximize Your Property’s Exposure In The Marketplace

In most markets, finding qualified buyers will require more than the standard yard sign, classified ad and open house. In fact, according to The National Association of Realtors, 82% of real estate sales are the result of agent contacts through previous clients, friends, family and personal contacts.

Since many sales involve out-of-town buyers, marketing a home requires exclusive connections and a strategic marketing plan. At the very least, you should have your home listed in a Multiple Listing Service (MLS), which is open only to licensed real estate agents.

CENTURY 21 home sales specialists have access to state-of-the-art technology tools to share referrals across a global network. Plus, your CENTURY 21 agent will spend time behind the scenes helping you target serious buyers and make the best of your prime selling period.

4. Buyers Are More Comfortable Contacting Agents

Buyers may be leery of contacting or intruding upon home owners with whom they are unfamiliar. Potential buyers might also be intimidated looking through a home if the owner is present and feel uncomfortable making an offer if they know they’ll be negotiating directly with the owner. They often appreciate the accessibility and objectivity of a respectful CENTURY 21 real estate professional.

5. To Pre-Screen Prospective Buyers

Cleaning your home each time someone wants to look at it is a lot of work. To save you time and unnecessary traffic through your home, your CENTURY 21 agent can help pre-screen buyers to ensure they really are motivated to buy and are financially prepared to do so. And for your safety, all showings will be scheduled through your agent’s office.

6. To Help Guard against Misrepresentation And Claims

In today’s litigious society it becomes imperative that all matters relating to the sale of the property, i.e. physical conditions, history, zoning, etc., be accurately and comprehensively disclosed. Overlooking even one form or required disclosure may lead to an expensive claim. The knowledge of a CENTURY 21 real estate professional can often help provide assistance with these issues.

7. To Provide Buyers With Community Information

Today’s buyer seeks to make informed decisions and demands a significantly high level of information related to their purchase. Your CENTURY 21 agent can provide them with detailed information on your community, schools, local government and much more.

8. To Ensure Privacy, Confidentiality, And Safety For Both Sellers And Buyers

These days, you don’t want just anyone knocking on your door and touring your home. The best way to help keep you and your family safe is to have a CENTURY 21 professional at your side, accompanying buyers as they tour your home and handling sometimes stressful negotiations.

9. To Negotiate For Top Dollar

Reaching an agreement between seller and buyer and then closing the deal requires complete objectivity and a thorough understanding of deeds, abstracts, offers, contingencies, disclosures, title searches, etc. Working with a skilled negotiator such as your CENTURY 21 sales professional with your best interests in mind may improve your chances of selling at the price that brings you peace of mind.

10. Access To The CENTURY 21 Customized Marketing System

Why deal with the risks and frustrations when you can work under the CENTURY 21 umbrella - the best known brand name, a global network of home selling professionals, and state-of-the-art technology tools to help handle the details and ensure a smooth transition.